I think they really need to get back to the basics. Make the screen high resolution, accurately colored (for instance, the cheap display on my thinkpad is far too white, just like another cheap laptops screen, though I don't know if LED backlighting plays a part in that. My older, more expensive desktop monitors aren't as white, though flourescent-backlit, and are far more accurate), MATTE finished (glossy doesn't result in much more vibrancy and it means TONS more glare), and with plenty of inputs and less bezel. Can we just decide on one thing, Displayport or HDMI? Besides, there was nothing wrong with DVI except that the connector is a tad big. And I'll admit, the 1" bezels on many laptops look ugly. On the other hand, I don't notice the one on my 19" 5:4 sony, which is more than an inch thick.
Seriously, a translucent monitor is cool, but I won't buy it if it misses the essentials like a matte finish and accurate color. I'm not a phototographer, I just don't enjoy looking at overly white colors. Those hurt my eyes a little.