Kindle Fire = Electronic Shopping Catalog. Why mail a free paper catalog when you can sell an electronic one that lets people instantly buy stuff with one click. Pure marketing brilliance.
The economy is in the tank, unemployment is at an all time high, people, cities, and countries are saddled with crushing debt, its the eve of the biggest shopping season. Why mail a free paper catalog, when you can sell an electronic catalog...at $200 with 5 million pre-orders...that's $1 billion before people even start to buy stuff.