Apple Hiring VR Experts to Battle Samsung

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Why? It hasn't even been proven yet this market is profitable. Yes it exists. But until there's a legitimate consumer product that is successful all these companies jumping on board are gambling away investors' money.

No, you cannot call the Occulus Rift a successful *consumer* product. They're still only selling *developer* devices.
 
if all the tech companies are playing it safe, then there will be no breakthrough or radical idea for next gen product.
 
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