Good. I really don't understand why people want a round face. You can fit more information in a more readable way on a rectangular one. It makes more sense. Just because most non-smartwatches are round doesn't mean it's a better form factor for this use case.
If it ain't broke, don't fix it! I agree with @lil00 on the function over form factor. I used a Galaxy Active 2 watch for a couple of weeks using the same apps I use on my Apple Watch. Notifications are truncated around the edges in a round display. It just doesn't make sense. It's more than a watch, it's a smartwatch.