"OK we've upgraded the bandwidth for our 3G customers to 7.2mbps, time to pat ourselves on the back and brag about our speed, coverage, and advanced phones! But if they actually use their connection to download more than 200MB on their unlimited plans, make sure you bitch about them abusing their bandwidth, and cap them hard. It won't be a problem because the biggest offenders are iPhone users, and they're so used to getting the shaft already, they won't even complain."