Cool technology but in the end I'd rather see imperfections and wrinkles, because it is the truth and not lies! With all the photochopping and airbrushing done to pictures, this kind of technology only furthers people to believe an unrealistic view on what perfection is. And photographers would then be pushing their pictures as "airbrush free" while hiding the fact that the picture was altered as it was being processed.
Sounds cool, but optical glass used in lenses is really effective at blocking UV and IR wavelengths. I don't think this will make it's way into consumer lenses without very expensive UV capable lenses.