Computer doesn't recognize iphone

[Omer1996]

Hello I'm having this problem that my computer recognize the iPhone on iTunes but on the "my computer" I just don't see it there, cause I want to transfer photos and videos .
I'm using a apple cable that I got with the iPhone

 

[rgd1101]

your computer spec? os?

 

[Omer1996]

It's a windows 7