Comscore's Damage Control On Google's Paid-click Numbers

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Earlier this week, a Comscore report claiming that Google's paid clicks are on a decline unleashed a frenzy of speculations about the sustainability of one of Google's core businesses, causing downgrades from major banks. Today, the research firm issued a clarification and interpretation of these numbers, stating that Google's sales may actually not decline as a result of this trend, but actually increase.

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