its a blatant lie! games are already rendered in 3D! literally all developers need to do is flick some switch and their game would be 3D! hell, on the PC, nvidia just does it FOR THEM in some cases! making games that were never designed for 3D, 3D! doesn't cost the developer ANYTHING!!
however! developing an engine optimized enough to render a game in stereoscopic 3D (effectively, rendering the game TWICE a frame!) at anything faster than a slideshow on the current, already woefully underpowered consoles WOULD be an EXPENSIVE challenge! I'd sooner fund a mission to mars!
the most costly proposition when it comes to 3D, is hardware with high enough horse power to run it! which has nothing to do with EA.
also, if you are going to find people who will argue in your favour, could you atleast find people who aren't blatantly bias?
Microsoft still trying to get 3D to work, sony, their competitor has it working now, oh what a surprise! Microsoft thinks its "not worth it now" let me guess, it will be worth it just as Microsoft gets it to work! what a coincidence that will be! no one is forcing you to buy a 3D tv! these games will still work just as well in 2D!
if you don't want it: fine. if you can't afford it now: too bad, be patient. but I can tell you that if 3D will be good for anything, it will be games. EA may have a point when it comes to getting 3D games to run on the old consoles, but there is NO reason what so ever to charge more for PC versions in 3D.