Every year it’s the same story, you go to CES, you run around making sure you don’t miss any of your booth appointments and try to hit every other booth on the way. That said, every year news hits the wire that CES is smaller than the previous year.
The Net is making trade fairs in general, not only CES, less and less relevant. Add economic downturn and the result is pretty predictable.
Fairs are more expensive and reach less public. Not to mention that forces your company to adapt it's product cycle to the fair schedule.
Some people claim that a trade fair is the only marketing avenue a company has where it can reach all the 5 senses at the same time... yet they fail to mention that those 5 senses attention is overwhelmed by the expositor competition.
IMO, it is a matter of a decade -perhaps two- for trade fairs, regardless of industry, to become a subject of marketing history books.
No industry is safe from the economic RECESSION? (Lately, Tom's has become an editorial. I don't give a shit how bad YOU think the recession is). Look at the video game industry. No one has money for expensive TV or Blu-ray players yet, but people are still more than willing to shell out money for games. ;P