Very nice for the price. The closest fitness tracker I can think of in terms of the design and functionality is the Misfit Shine. Although it doesn't look as nice, the Fitbug actually has more features - http/versus.com/en/fitbug-orb-vs-misfit-shineAll of that though is for $50 instead of $120 for the Shine! Hoepfully other fitness trackers will start to drop in price too.
GREAT REVIEWS! I wish I had seen these reviews before buying a BodyMedia Link. They claim mine will read heart rate, but only if You have a $75 heart strap AND a $300 Garmin GPS with You!I can say it has changed the way I view my sleep, and the way I view my activity level. I weigh over 300 lbs, but still burn 4200+ calories just working and existing every day.I wonder if "fitness" is the right category. Perhaps either "cyborg" or "tricorder" would be an improvement?