[citation][nom]back_by_demand[/nom]OK then, if the company is worth $85 billion whats the value of the brand?[/citation]
Here is quote from:
http/247wallst.com/2011/03/21/google-is-worlds-most-valuable-brand/#ixzz1HsztA3PM
[citation][nom]Internet Link Above[/nom]
There is a large industry in brand valuation research. It is led by BrandZ and Interbrand. Each of these companies has its own methodology so there is no consistent way to measure brand values. The wide differences among the results underscores this inconsistency.
The values get more obscure based on the numbers further down the list. Marlboro is No. 499 on the Brandirectory tables. It has a value of $2.3 billion. On the BrandZ and Interbrand lists, Marlboro is near the top and is worth tens of billions of dollars. How can the world’s most widely smoked cigarette do so poorly on one list and not the others?
The brand valuation industry has a bad name. It is no wonder when the figures from one research firm vary so wildly from the next. Each claims it has the best figures, but none are willing to explain why in a convincing way.[/citation]
In other words, the value of the COMPANY as a whole is not necessarily linked to the value of the brand. The value of the BRAND is how much EXTRA the company is worth due to the public awareness of the brand, and public perception of the brand. It's how much the brand, on its own, with no assets, would be worth in the open market. For example, Googles net worth is $190 billion (http
/www.chacha.com/question/what-is-google's-net-worth-in-2010) but the value of their brand name, on its own, is much less, according to this valuation (~$44bn).
Hope this helps