I don't see how this will compete with Cricket, which is actually owned and run by AT&T, so this means they have much better coverage than sprint and T-Mobile combined. Plus, you can get 20 gigs of 4g LTE for $55 a month with the $5 auto pay discount you mention. I was finally able to ditch my Comcast internet with this, finding it is enough Data monthly for all my uses. I just use the phone as a hotspot when the kids need the internet. Anyways, good luck everyone this should keep downward pressure on prices, and upward pressure on data, until we all can get rid of that dumb expensive pipe coming into our homes.