In some BIOS, it's referred to as the SPLASH screen, sometimes but not all the time, it has an option for you to by-pass.
Modern BIOS also often have a QUICK BOOT option and won't display anything, but I don't recommend it because users often come back crying, I CAN'T GET INTO BIOS ANYMORE - WAH-WAH, and don't bother to read the manual how to reset.
If this bothers u so much, you are rebooting WAY too often.