Even Meta's employees don't have the faintest clue what are they supposed to do in Metaverse. The problem with Metaverse is it brings nothing new to the table, as you said. We have socialized inside game rooms since decades ago. We have VR video games for quite some time already.
Attending meeting in VR space? Who wants that? I even turn off cam in zoom meetings.
Articles like this are just oddly lacking in historical perspective. Metaverses like Secondlife have been around for almost 20 years.
Those of us who frequent them (16 years or so for me), are bemused by all the Meta and associated media buzz like they were discovering a new thing. We know what works in the metaverse - we figured it out years ago. Oh and we have legs...