I am going to try and be as little biased as possible. I like Apple products, but they are not for me. They have great hardware but poor software and integrations. Personal opinion. I can confirm the Apple TV box os much, much better in terms of hardware and is a good use of older tech (older chips) with a new future.
Thay said, Google TV is kind of the norm. Get a Sony TV, you're stuck with that interface, etc. I've had a 4k Chromecast since it came out. Use it daily on my older LG OLED B6 because of - better suggestions and integrations.
No:
- it's not as fluid as apple TV.
- the remote is a lot less nicer than Apple
Yes:
- I think the market for Apple TV is based on users with iphone not having the option to airplay.
- Chromecast is 100% streaming just as good as anything else on the TV Apps. Only problem I can see is you need good WiFi else the antenna is smaller and gets less signal than the one on your tv (usually the whole frame is the antenna)
- I actually have about 80% on spot accurate suggestions from the interface and about 50% of the time I will take one of those recommended things to watch right from the start.
- if you have suggestions of shows based on interests, it makes having more than one streaming service worthwhile. I have watched stuff I never even knew were available because I can't be bothered to enter amazon prime for weeks, for example.
- it allows a lot of customization, but if you want a clean interface with icons only, you probably don't need customization.
All in all, I believe Chromecast to be the better buy, unless you are an iPhone user and need airplay which is not available on your TV. The Nvidia shield and others are much better and yes, I also believe the OP got the HD version not the 4K one with dolby vision, 4K, HDR, etc.