As many of the other commenters mention, this is a strange "head to head" comparison.
Chat GPT should be evaluated against Gemini if anything. Google search can do some translation features, but I wouldn't put it head to head with a dedicated translation app, especially when Google has a standalone translation app.
Chat GPT is also a startup running off a mountain of VC capital. They have no need to make any money. Once they do have to monetize to stay alive, you'll probably get a different experience. The cost of Chat GPT vs Google Search would probably put Google ahead, but it's not really mentioned.
Finally, it's puzzling to me that the headline reads Google vs Google Search. It feels sloppy not to clearly state the exact details of the comparison. It's like saying Adobe vs Midjourney without specifying whether it's Photoshop or Firefly or something else.
As a long time Bard and Gemini beta tester. I agree 100% with this comment. I also test out other LLMs, but not as a beta tester.
I agree that Google's Internet Search has become annoyingly full of ads.
Also, I don't know if this is just a beta tester feature or if everyone sees this when searching using Google's Internet Search engine, but I have been seeing an AI response to my Google Search queries first at the very top of the typical search results one usually sees in the Google search results. Along with the annoying "This is an AI generated response, please verify any facts" warning. I suspect we will see this warning for many years since AI often will hallucinate and give you ridiculously inaccurate results.
I guess I should go test my Google Search in incognito mode to see what results pop up. In fact, I will do so after this post.
Also, to the writer of this article.
Your Article should have said "I just tested Google Search vs ChatGPT Search and I was shocked".
However, in your defense the term "Google" is synonymous with Internet searching, so I understand why you simply put Google.
However, you shouldn't have been "shocked" when comparing a LLM (ChatGPT) to Google's Internet Search Engine. It appears that Google is putting most of its resources into "AI" versus keeping their old Internet search engine top notch. But that's easily explained
I fully expect that most "AI" (LLM) being created today will eventually go behind a pay wall (Especially since people are holding onto their phones for much longer now.) and additionally (unfortunately) just as the free (full of ads) Google Search Engine seems to be getting worse, I have noticed that "Google Assistant" that I use with my Android home devices (Google display devices especially) have actually become dumber and has stopped answering most of my queries vocally and instead it shows me search results on the screen that one cannot see from across the room which is very annoying.
This may be intentional by Google, or perhaps it's just a side effect of moving all the Google Assistant "smarts" over to Gemini, or perhaps Google hasn't yet moved Gemini to its Home devices yet. I don't yet know. It's a transition that hasn't fully played out yet.
I'll end with this. These LLMs are getting exponentially better and faster rather than the typical upward smooth trajectory curves we most often see within the computer science and technology fields.
The "free" AI that most people will see most likely will be slightly suboptimal compared to the "paid" better more accurate versions. That's by design and planned by these companies. You either pay with lots of targeted ads or pay with your wallet like most Android software. But all companies have moved to SaaS models rather than pay once and you own it. Think Office 365, or Kindle books for example. You own the Kindle reader device but the SaaS are the ebooks.