Wait, what? Is there something in the water at Gillette HQ? Perhaps someone's pumping laughing gas into the ventilation system?
They've just had a catastrophic 8% quarterly sales drop. The only P&G division in the red. Market analysts are speculating about P&G dropping Gillette, eg see Cincinnati Business Courier: "Should P&G exit the shaving business?". A highly divisive and ill judged wokey ad attacking their core market didn't help. And they're under severe pressure from low price competitors Harry's and Dollar Shave.
And Gillette's response is... a $200 overpriced gimmick razor which no-one wants? (The mark-up on that must be insane!) Again, what's in the water at Gillette HQ? They're totally nuts! ?