"And instead of making embarrassing commercials, Intel should focus on developing new Core chips that hit back at the M1. Or deliver a Xe gaming-grade graphics card that offers a tangible alternative to Nvidia and AMD; now that would be worth getting Justin to look at. "
Alder Lake is already sampling. Looks like Intel must have begun developing it three or four yrs ago. How will Apple respond to PCIE5, DDR5, AVX512, DLBoost?
Intel also likely began working on the Xe-HPG gaming card in 2018. Looks like the developers are focusing.
Apple launched their M1 chip with a bunch of ads comparing it to Intel's Comet Lake chips. It is fair game for Intel to compare to Tiger Lake, which was launched around the same time as M1, maybe a bit earlier.