The title (Intel Alder Lake 12th Gen CPUs now available with power to rival Apple's M1 Max : Read more) is clickbait, since it's incorrect. We have no idea how Intel's Alder Lake will perform against Apple Silicon (AS), because Apple has only released mobile versions of AS, and Intel has only provided information on desktop versions of Alder Lake. We thus won't be able to compare AS to Alder Lake until either (a) Intel releases mobile Alder Lake, in which case we'll be able to compare Intel mobile to AS mobile; or (b) Apple releases desktop AS, in which case we'll be able to compare Intel desktop to AS desktop.
The author himself understand this: " Of course, we'll have to wait and see whether the laptop Alder Lake chips can help modern Windows laptops match the incredible power efficiency of M1-powered MacBooks.". So why the dishonest title? Note: The title may not be the author's responsibility--it could well have been applied by some less-than-scrupulous marketing guy at Tom's Guide after the author submitted it for publication.