Since these always turn into Apple bashing and what idiot would buy one...I haven't decided if I will buy one, but for what I want it would be perfect. I read A LOT of technical schematics (real electrical engineering schematics for micro chips, etc.). PDAs are far too small to display a complex chip schematic PDF. I already have a laptop and because I am an Engineer; I need a powerful laptop and at least 1680x1050 screen res. Buying a UMPC would be an option, however they are much thicker (on average double the thickness) than the iPad. Plus, why would I want to carry around that extra pound or so if I don't need to? I already have the lightest 17inch laptop on the market. The price is definitely high, but if you don't make a decent salary maybe this device isn't targeted for you. I don't need to do anything else except view PDFs. Sony has some readers (~$300) that are nice, but aren't color and don't do much more than that. At least the iPad can surf web, download tons of apps, books, movies, etc. I have been looking for a device that is super thin with about a 10 inch screen. The iPad is definitely a niche product, but why degrade people or a product because you don't need it?