It looks like the beginning of the end for QD-OLED TVs

The author fails to consider one massive advantage QD OLED has over LG's panels: uniformity. LG panels historically were plagued with uniformity issues - especially in the larger panel sizes. Colour staining - e.g. a yellow vertical band clearly visible on snow scenes or black & white content, was commonplace. Consumers having to go through a tedious cycle of RMA returns before getting "a good one". (I know, I've been there!).

Also visible vertical banding on near-black content, manifesting itself clear on dark scenes in movies etc. Very off-putting indeed. Posterization due to inadequate colour gradation, was also common. And of course washed out very bright colours due to the white LED used to increase brightness inherent in the LG panel technology.

Now, all credit them, LG have made great strides to improve the tech and alleviate these issues. But sadly to some extent these issues still exist.

One of the HUGE advantages of QD OLED - for the THE main advantage - is that it eliminated all of the above issues. For the first time, I received a panel with my Sony A90J that was effectively "perfect". No staining whatsoever, no near-blank banding, no vignetting (forgot to mention that one), no posterization, no washed out colours. Just better.

I have never experienced this with any LG panel. They all suffer from some of the above to some extent.
 
LGs 4-Stack Tandem WOLED technology still lags behind Samsungs latest advancements in QD-OLED. At CES, Samsung announced its 4th generation QD-OLED panel, which not only improves efficiency and brightness but also introduces a 5-Stack Tandem QD panel that will significantly outshine LGs latest displays. This next-gen QD-OLED technology delivers superior color accuracy, higher peak brightness, and better overall performance, reinforcing Samsungs lead in the OLED market.
 
It's good to see both LG and Samsung constantly improving their OLED tech -- it's a win for consumers, and I'm especially excited for the trickle-down effect to PC monitors. IMHO the average consumer coming into OLED for the first time will be too busy picking up their jaws from the floor to complain or even notice any deficiencies in either panel.
 
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It's good to see both LG and Samsung constantly improving their OLED tech -- it's a win for consumers, and I'm especially excited for the trickle-down effect to PC monitors. IMHO the average consumer coming into OLED for the first time will be too busy picking up their jaws from the floor to complain or even notice any deficiencies in either panel.

If you’re squarely going to by that logic then Samsung has already won. They are the De Facto highest selling TV company in the world and they have better marketing.
 
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Maybe... but I am supremely happy with my QD-OLED S95B. Best TV I have ever laid eyes on.

Close second is my LG B4 OLED. Guess I got a good one the first time around because the screen uniformity is superb