LMFAO!!!!! As an Ex Sears Employee I can tell you everything they touch they F$%# Up! It wasnt that long ago they owned all sorts of markets. They once had a 90% share of the battery market with the Die Hard brand, Craftsmen Tools and Lawn equipment dominated, Appliances were a given, and Lands End was a success until Sears bought them up. Now the once great retailer is now just a hole in the wall.
One of these days, maybe, these dumb ass execs that run these services will realize that to most people money talks, especially in a recession. Why the hell would we pay you $4.99 for a renatl when most of us have a RedBox near us and we can rent the same damn thing for a buck. Now I'll give them bonus points for the conveinence factor, but it's not $3.99 worth of convenience factor. So a $1.25 for a one night rental/stream seems reasonable to me, especially after I open up my wallet to my high-speed service provider each month and factor that cost into your convenient delivery method.