[citation][nom]aftcomet[/nom]Very cool. I'm glad LG is pushing OLED as opposed to just 3D or LED (both which are stop gaps). My only question, does OLED add another color or something (like those Sharp commercials about adding yellow)? If so, is there content that can take advantage of this? It's like 8-bit vs 10-bit panels, no? I'm sure there will be added benefits such as much deeper blacks and a sharper looking picture right?[/citation]
The short answer is yes, it delivers "more color". The color gamut for OLED is greater than 100% NTSC. The average LCD is 80% NTSC, with pricier LCDs at best getting 90% NTSC.
What does that mean? Well, the color range produced by LCDs is less than the color range produced by tube based displays. Yes, that's true, believe it or not. OLED has the capability to produce a greater color range than even tube TVs.
In my opinion, OLED is definitely a step forward, and where the future of display technology currently lies.