PDP of the similar size used to cost over $15K, and now $1K. Such things as gamut, contrast ratio, response rate, etc. don't matter much to general consumers. They mostly exist only in lab settings. As long as its display shows vivid color (to consumers' eyes, not on spec) and total package provides light/thin physical characters, OLED TV will create new market for TV makers, unlike failed 3D TV. I bought my PDP TV 5 years ago, planning to buy OLED 10 years later. It took PDP 6-7 years to go from $15K to $1.5K. I hope OLED will go down to $1K by the time when I would buy one, 5 years from now.