One time, back when I was in HS/College, I had a Pepsi One advertising group come to give away and promote Pepsi One. My buddie went up to the models, and told them. "I'll drink it, if you drink it 1st." The model replied, "I can't. It is against the job description." Not buying this, my buddy took a few cans, and used them to make splatter patterns by dropping/throwing them off 4 story buildings, right in front of the models
They couldn't PAY me, OR the models, to drink that crap, and that is a true statement, as Michigan has a 10 cent cash refund on cans.