I like the G710+. It works great and with the exception of the G-keys, there's nothing too gimicky about it. I don't stare at it while I play (same as my mouse) so I don't need a display on it. The way you can light the WAD with different intensity levels from the other keys makes it really to get your fingers back into place after stressful acrobatic maneuvers.
The color scheme is ugly. Why orange and gray with the black? Why even bother using colors that don't match the color scheme of any other equipment produced by any vendor?
To me a keyboard should be reliable and provide a good touch. The 710+ does the job.