Reports the article that literally has an annoying embedded video that automatically plays.
I'm glad browsers are tackling this - and kudos to the Edge team - but I really wish website managers would take more ownership for being a part of the problem. I understand the marketing impulse, and I'm certain it generates engagement, but its utterly exhausting as a user to be in a constant state of whack a mole with a content producer you normally would be interested to read and engage with.
Microsoft may find that alienating advertisers could cut both ways. I hate all the nonstop ads with a passion. But somehow I suspect that making it easier to block them won't work in the favor of a behemoth target like Microsoft. The people who make it possible for those ads to be placed on their Web pages need to be given an incentive to manage themselves.