I have been holding off on a FitBit or other similar fitness devices for a number of reasons. I think this has the potential to be a really great introductory product. The fact that this monitors heart-rate is going to give a much more accurate representation of activity and fitness, rather than just steps. Plus it’s a smart device with calendar, weather, and message notifications. There is a valid point that it would be nice to not need a separate device for music. However, this is Bluetooth enabled so once an app for Spotify, Pandora, etc. is developed some wireless headphones will make this the only device you need. I am getting one!