Here are my best picture settings for XBR43X800D . I spent a lot of time calibrating this tv.
I use picture mode's Cinema Home and Game.
Light Sensor ON for deepest black levels
Brightness 28
Color 53 skin tone does not look too saturated which is good.
Live color off
Advanced contrast off
black adjust off
Contrast 90
Gamma -1
Black level 40
Motion Flow off except for animated Content.
Sharpness 60
reality creation off
cinemotion off
display area set to full pixel in screen settings
I use picture mode's Cinema Home and Game.
Light Sensor ON for deepest black levels
Brightness 28
Color 53 skin tone does not look too saturated which is good.
Live color off
Advanced contrast off
black adjust off
Contrast 90
Gamma -1
Black level 40
Motion Flow off except for animated Content.
Sharpness 60
reality creation off
cinemotion off
display area set to full pixel in screen settings