ESA decided their fate when they returned E3 to the producers, taking it away from the consumers. It's too little, too late to try to return E3 to it's glory days. What were tickets, like $600 bucks? No one these days is going to travel to San Diego and spend hundreds of dollars they don't have to get a sneak peek at games they won't be able to afford. Sorry ESA, but your best bet is to cancel E3 this upcoming year. With the financial crisis, video games will be the first thing to get phased out by consumers trying to feed their families after losing their jobs. Save your money and hope to recoup after the markets stabilize.
Sure, there'll be those die-hards who have a little extra cash cause they still live in their mother's basement, but even they might consider saving money to actually buy the games, rather than just pay to see them early.