Nielsen Study Shows Twitter Helps Increase TV Ratings

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Rena Moretti

Aug 8, 2013
What neither Twitter nor Nielsen tells you is that "statistically significant" means that the change is bigger than the statistical error rate (meaning it probably remains super-small or Twitter would be giving us the number) and that the change measured is short-term, not long-term.

I doubt there is any real correlation as Siffy showed with Sharknado that you could orchestrate a great Twitter campaign and not get a single more viewer.

To me this is a flawed study that was done to please the networks (who'll use it to renew their failures with a new excuse) and twitter (which will claim it controls the future of TV.

Sad to see Nielsen lower itself to such nonsense.,
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