Ah, marketing slides, the best 'proof' we could ask for!
This generation is probably the biggest disappointment in recent PC history. $400 MSRP for a card that targets 2K in 2020 is far from being exciting, and when you factor in VAT, the fact that the exchange rate is kept 1:1, the retailers doing scalping and so on, this card will end up costing 550€ in my country, I could bet my balls.
The 3070 was 500$ MSRP, 519€ MSRP in my country, actually retails for 700€+. For a card that can't really do 4K. What a complete joke.
I went from being amazed to disappointed to the point of giving up upgrading in less than a month.