I for one hope to see them cut the price by $100. I'll buy it regardless - I LOVE my Quest and have enough disposable income to get it at the $400-$500 range, but the VR community is still way too small and FB knows that. Hardware is subsidized by later software sales and the more users there are out there buying games the more that 30% software cut for FB from the Oculus Store will maximize their per-unit profit. I'm also hoping they launch Horizons at the OC7 event at least as a free work-in-progress, which will peak the interest of more casual gamers as we start to dip our toes in the real "Ready Player One" possibilities. Letting people build together and then share their creations is a core Human experience and FB is poised like no other company to explore those horizons (pun intended)... we just need enough mainstream people to come along for the experience if we ever want to see this reach the "Wii Effect" of your mom buying one.