PC vendors including Hewlett-Packard (HP), Dell, Acer and Asustek Computer want a considerably large reduction in ODM/OEM prices of Blu-ray Disc (BD) Combo and BD-ROM drives, but leading ODM/OEM makers are unwilling to lower current quotes, according to industry sources in Taiwan.
What can you do... manufacturers have the right to set their price.
Consumers have the right to not buy them. Now that BluRay manufacturers have a single "winning" HD standard they can either work with the marketplace or else they can watch their format die as users turn to online and digital distribution.
Sony wants to milk off the royalty from the bd-dvd manufacturers and since they have invested millions (or even billions) shoving this standard to our faces. Meanwhile, this BD-rom will probably die because people figure out that you can store stuff in usb drives and hard drives on mp4 format.