Pioneer has always been aiming for the best.
Even in the days of the Laserdisk they where the ones bringing out the first and best movies!
They produced the best cassettes (audio tapes)
They produced very high quality Hifi stereo amplifiers and audio systems, mixingboards,DJ stuff, and TV's as well.
They where priced high, because they always did first what another company later copied,and they created GOOD quality stuff!
Stuff that last!
(Panasonic,Sony, LG, and a lot of brands out today) followed all in the trail or shadow of Pioneer!