Seriously this useless tech won? It isn't innovative, it isn't cool, it will never hit mainstream (if i bought one I probably would never get the chance to shake somones hand who is also wearing one), it isn't unique, and better alternatives already exist. Other than the price there is nothing to see here. My favorite at CES is the Corsair cherry mx 16.8m color keyboard, not a wrist band that Nike created years ago minus the phone status features.Also who would want to wear this ugly thing everywhere all the time? Definitely not for professionals this is more for teenagers trying to read txts while driving and not get a ticket for it. If you want a fitness tracker look elsewhere. If you want a smart watch look elsewhere. If you are addicted to your phone and wan a cheap way to leash yourself closer to it then get Nabu.