Is it right or moral? Debatable and ultimately a personal issue that will be different for everyone. Is it legal? Absolutely. I'm not saying I like my data being sold to people, but it's just a fact of the times we're living in. All those EUAs we all scroll down through in 2 seconds and click "I Agree" in an impatient fervor to start using the item or service clearly state things like what this article is talking about. You said you agreed to Samsung's, Microsoft's, Apple's or whomever's terms which were to use your data however they please. And why do we agree? Because we want what they're selling and if we did not agree to these kinds of terms one of two things would happen: either A, the product or service would go away, or B, it would cost large sums of money to use these products and services because now they would not get revenue from these third parties. Do you want to pay Facebook a monthly subscription? Do you want to pay twice or even three times as much for that tv or blu-ray player? Of course not. If these agreements are too much for you to be comfortable with, then sadly you'll just have to go without. At the end of the day you have to ask yourself if it's worth it, and if it's not...can you go without it?