shwetanshu: "They got what they went out to seek. Because there is no such thing as bad publicity." <-- umm... of course there is. There's scandals that can cost a company massive marketshare (money), tarnish reputation that can take years to recover.
Wait, lemme guess, you think Toyota and their acceleration issue that cost them multi-millions of dollars in recall costs, lost sales, marketshare, fines from governments and tarnished their reputation was not bad publicity?
Or when a meat producers has people dying from a disease due to contaminated products that's not bad publicity?
What universe do you live on? iGalaxy Sheep World I guess...
I don't think this ad was created by Samsung Global just by a small Icelandic company for the Icelandic market. The point of the ad is that Iphone doesn't understand Icelandic while Samsung S4 does. I don't really think Samsung Global would like to put their name to this ad at all, this is done on very cheap budget (almost none I would think) and isn't in Samsung's quality standards.
Sigurgeir Helgason hit the nail on the head. This ad was done for Iceland - and it shows the quirks of Icelandic humour. You wouldn't be seeing this ad anywhere else, except for the power of the Internet.
Whoa whoa whoa... No need to get all sentimental there.It is clear that I meant All publicity is good if it is intelligent. The thought behind the proverb had been expressed earlier by Oscar Wilde: "The only thing worse than being talked about is not being talked about."
While I agree that bad publicity can yield devastating results for a company, I think what’s at the heart of the idea that of that phrase is the thought that while it puts negative energy toward the organization, it also gives them a unique chance to be in the spotlight, respond well to the negativity, and come back stronger for it.