Smellovision is Here: 4D Tech Coming to 200 US Theaters

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whiteodian

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$2 million per theater! Save your money. I already have a personal boycott on almost all 3D showings of films. Not because the experience sucks, but because they are cramming it down our throats.
 

CaedenV

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what a waste, I am all for an immersive experience, but that is only ever going to be achieved in a controlled single person environment, and not a theater.

Call me weird, but I love movie theaters that are more social in nature. Back home in Cali there was a theater that use to be a performing arts theater, and I loved going there for shows because the audience was so responsive. I thought it would take me out of the movie, but in reality the 'mob mentality' kicked in and I think we all enjoyed the experience of cheering for the hero and booing the bad guys a lot more than a quiet theater.
 

punahou1

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This is not new technology. Smellovision was attempted in select theaters back in the 50's. Needless to say it was a failure.
 

zulutech

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There are ways of mixing select chemicals to create wide varieties of smells. Perhaps they are doing this? In which case this system will be infinitely better than "Smellovision". I think that all of these advances will eventually pile up and improve until your actually playing out the plot as seen in Star Trek Voyager with holograms!
 
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