Steve Jobs' Vital Signs Belong To Apple Investors

[Guest]

The matter of Steve Jobs' health has been kind of a big deal this last week.

Steve Jobs' Vital Signs Belong To Apple Investors : Read more

 

[Guest]

While the decision to keep his health private is definitely Jobs' prerogative, it would also make sense of him to take advantage of this crisis of faith to address the issue of succession, which will inevitably come up again at a later date, even if he is given a clean bill of health tomorrow.

Dr. Tantillo ('the marketing doctor') did a recent post on his branding blog (blog.marketingdoctor.tv), asserting that Jobs and Apple are two separate brands--Jobs one that is irreplaceable but that can, at this juncture, help ensure Apple's longevity--and that, with the question of Jobs' health at least being raised, this is definitely the time to do so.

Here's a link to the full post: http/blog.marketingdoctor.tv/2008/07/24/brand-advisory.aspx

 

[sandmanwn]

its all about jobs picking the right person to take over. the board will screw it up just like they did before when jobs wasn't around. in order for apple to be effective they need one idea man at the helm not fifty grubby fat investors from the board.