The wireless option is not all it's cracked up to be. I am a rural customer with point-to-point wireless Internet access. Speeds have not changed from the default 768K/256K in 7 years. This service costs $70/month, which on a bandwidth-basis is 4 times the national average. The ISP is a multi-state entity and has a monopoly on local elevated transmission sites (mostly grain elevators). They have a large customer base and a high adoption rate (only competition is dial-up and satellite, which has too much latency for all but simple tasks). Despite heavy consumer complaints, they have done nothing to increase speeds or invest in the infrastructure needed to do so. We've gone up to 10 weeks without service due to breakdowns (they did offer a refund). Their business model is to milk the existing technology for as long as they possibly can. Recently, they altered speeds to 1000K/200K (raised download and lowered upload), in an effort to increase service. This is a pathetic solution. The observed speeds are usually far less. As customer demand rises, they are very slow to increase their backhaul access, taking months or even years to do so. The result is very significant congestion.
Unless something happens to shake up the status quo, this will never change. Hopefully if the government provides funds, it will foster competition and the adoption of more modern technologies. The sad truth is that most ISPs are not interested in improving their services, unless forced to by outside factors. Market forces may provide those factors in urban areas with several choices, but rural areas will be left in the dark ages. We can only hope the government's new plan will help..