The author's approach doesn't make any sense at all. Google TV has a "Your Apps" row just under the top row. The order of the apps on that row can be easily rearranged. That's what everyone else does. This is a very good lesson on how using Apple products will severely corrupt and cripple your brain. Let's hope that it's reversible.
A lot of people seem to like the adds. I'm not one of them. I can find what I want to watch without any "assistance". I use a custom launcher. There are several out there, like Wolf, that you can find with a little digging.