Foldables being on the market for 5 years implies people are fickle and that's the issue. That completely ignores that fact that most every body can't afford a $2,000 phone. Ost people can't afford a $1,000 phone but carriers take the risk of bridge loans in the form of a lease. An expensive phone is a luxury. Maybe the goal is to maintain 2% because the phone is a halo device, catering to the bourgeoisie. Building a more expensive phone is just another version of the emperor's new clothes. Keep spending company money on products people can't afford will get them looking like the naked emperor because they are broke.