Al Gore is about as green as the sky. He uses more electricity in a month than most of us use annually, and yet he's considered "green"?! Try hypocritical! He has no credibility until he "drinks his own Kool-Aid."
On the next Oprah........Watch as Slipknot and Warrior Soul goes a a once in a lifetime shopping trip to Tiffny's with Oprah where they share some of their favorite things with each other!!!!!.......what happened to being a rebel,I hate Oprah
James Bond? Rambo? Last time I checked those were characters played by any of a number of celebrities and Sylvester Stalone. If characters are allowed then I vote for Mr. Canoehead (http/en.wikipedia.org/wiki/Four_on_the_Floor) for all categories. "Your witty but accurate criticisms bounce off my DRM infestation like raisins off an Oldsmobile!"
I think its not smart of Microsoft to personal react by running commercials. The focus of the commercials from Apple are on sales of systems not the OS. Microsoft should give price cuts to the larger vendors for making anti Apple commercials and or hire the actors for the vendors. The reality is Microsoft is not a well liked company so its going to be a tough sale and somewhat confuse those who buy systems.
The reason the Apple ads hit home is that, for the most part, they are true. Microsoft has been shipping incredibly crappy products for decades, and suddenly some company takes a few points of market share away from them and they're running around in circles looking for the perfect celebrity to fix their image instead of fixing their products.
I develop products for Windows; I'm stuck to the platform as long as most people use it. I would love to see more OS choices; Macs have their own issues, and I'm not much enamored with them either. But at least if there was real choice and real competition, both products would be forced to improve.
"The reason the Apple ads hit home is that, for the most part, they are true. " Sorry? I thought that said they were true. Oh wait, it did. Apple is the world's premier FUD monger. They excel at it, and all tech companies should take a page from their playbook.
I don't think MS has any interest in trying to get the 2 points back from Apple. They are concerned that the developer base, such as yourself, will continue to operate in "XP is easier" mode, and when Windows 7 comes along, being built on exactly the same kernel as Vista, they will be in for another round of nighmarish crap in the underinformaed media, the underinformed bloggers, and the underinformed commenters, which unfortunately trickles its way down to Joe and Sally Public. Hence, an ad campaign to push adoption of Vista, as Vista is the future of MS operating systems. Not an ad campaign to counter Apple (though Apple can certainly take some of the "blame" for the FUD surrounding Vista).
And for the record, I support XP and Vista machines, and have minimal complaints. And I use a Mac to do it.
"Apple is the world's premier FUD monger" that is the most ridiculous statement I have read today. You obviously dont know much history. FUD and Vaporware are about the only 2 things MS ever did originally... did well..... did first..... and did for a long long time.... and still attempts to do. Apples commercials dont push FUD but rather point out the obvious truths about Vista. And the reason MS has taken so long to come out with a reaction is because they couldnt argue the truth apple has been advertising.
I agree that the 2 points of market share probably dont bother MS to much.. but the trend that those 2 point represent must scare the pants off of them.
I seriously doubt you will see a comparison of OSX to vista in the new ad campaign... since it really isnt any comparison. OSX is a mature OS that MS attempted to emulate with vista... which is really just a glorified beta pushed out the door.
Heres an idea. Maybe FUD has nothing to do with it ..... you cant honestly tell me that IT departments are downgrading to XP just because they saw a commercial on TV. Maybe vista is just the piece of garbage that most people think it is.
10) Paris Hilton might not be the best choice for an operating system that is famous for getting so many viruses, if you know what I mean. I'm not even sure if Microsoft can make a claim to simplicity if this is a reaction against Mac. But I guess you could try some random, photogenic K-5th grade kid using it in a school setting.
9) I agree with this nomination. Again though, I'm just not sure if it's a point Microsoft should be making. Especially with Vista.
8) I'd personally rather see Jimmy Buffet than Warren Buffet. It might not scream "Wall Street Success," but that's the point. It'll certainly distance Microsoft from the "business suit guy" image by appealing to a more celebrity style of success, built largely on the idea of relaxing at the beach.
7) I'm not even sure this is necessary, but if you wanted to play up the emotion card and you're dead set on using Oprah, you could have a sort of micro-interview of Bill Gates and focus on his Bill and Melinda Gates Foundation's charity work.
6) Well, the problem with looks is that Apple's visual appeal is also embodied in the computer it's running on, not just the OS. To be honest, I don't even think there's much very attractive about the Aero interface, so I'm having a hard time coming up with a stylish celebrity persona to match with it.
5) I'm pretty sure Al Gore wouldn't be up for it. Might go with Willie Nelson, again to distance the company from the "boring corporate" image and add that green cred.
4) No. Just... no. How about Richard Dean Anderson for versatility?
3) If we're going for characters instead of actual people, how about Robocop? Security, high-tech, crimefighting, superheroics, etc. The franchise also has that anti-corporate message, though in Microsoft's case that might backfire. Don't want folks to make the connection between MS and OCP. Also, the movies have a high gratuitous violence quotient, but then again so does the latest Bond movie.
Failing Murphy, how about R. Lee Ermey?
I think we're headed towards a consensus that Mr. Norris would be an ideal candidate for Vista marketing.
Isn't it a M$ policy to at least project a profit of $4 billion from a product before they throw too much money out the window on ad campaigns though?
Chuck Norris can't be cheap. I mean, he's a primo Texas Ranger for crying out loud. The man has responsibilities. There are still a ton of baddies in Texas' open back country that are in need of a whoopin for sure. How he finds time to be in reruns in the early a.m. and then do infomercials for exercise equipment in the late morning is beyond me. M$ might have to ask for a loan if they want to hire him.