[citation][nom]redeye[/nom]you can not charge more than 399 for a tablet less than 10 inches... what has toshiba done with these tablets that makes them special and charge higher than market rate prices ? the only special feature in this group is the 13.3 inch tablet!.[/citation]
Yes, they can charge more than $399. You get a quad-core CPU, AMOLED display (for 7") and a great GPU, Thin, Supports external storage via MicroSD etc..
The tablets aren't "terrible" pricing, considering the Transformer Prime here is $750 at best.
I might consider the 13" version actually, depending on how I find the experience with it in-store when it's released.