I think PS3/Blu-ray supporters are missing the point when someone says that upscaling is just as effective. Obviously, its not a RAW (well then again either is MPEG-2, Mpeg4, VC-1, which is WHAT ALL BLU-RAY's in 1080p are, compressed) 1080p picture. The point they are trying to make is, for all the money (which is easily over $300+ dollars for just about every DVD supportin family) they have spent on their library. The little 40 dollar UPCONVERTING DVD player makes it good enough. They don't have to go out and purchase a $100+ Blu-Ray player and they don't have to replace their $300 libraby, which will easily costs them $600 dollars doing so. Their $40 UPCONVERTING DVD player does enough. Sure I get it, you own a blu-ray player (i own an HD-DVD player) and you can see a difference and blah blah blah. Thats great, but the point is, if I want a crisper image (because thats ALL Blu-Ray/HD-DVD do) a quality upconverting player has more value to most people then a new technology.