Unrealistic Consumer Expectations A Reality For IC Designers, Says ARC

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While semiconductor companies are being availed to substantial new business opportunities in the consumer electronics (CE) industry, they are also faced with the growing challenge of coping with the demands of an increasingly demanding marketplace, according to Carl Schlachte, CEO and president of intellectual property (IP) and multimedia system supplier ARC International, at a recent ConfigCon technology forum in Hsinchu, Taiwan.

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