Verizon is claiming ETFs provide a necessary income and only penalize those who break the contract they agreed to anyway. Its like parking meters. The 25-cents you put into those things doesn't even cover the cost to maintain them. The profit comes from parking tickets. Cities acknowledge this, it's why in some cities, you can get a ticket for putting change in someone else's meter (cause the city desperately wants that ticket fee).
I can see Verizon excusing the ETF to cover the cost of the phone (seriously though, $120 one month before?), but where they get off claiming ETFs cover higher customer service costs and advertising is beyond me. Shouldn't the phone PLAN cover things like customer service, not the phone?