While I understand that many are excited about any news surrounding Apple or its wares I don't believe many of THG's readers belong in that group.
The 3rd generation iPad is a much anticipated device by a lot of people. I feel for the readers of THG that are prejudiced against Apple or just don't care for/dislike the company (for whatever reason) and don't want to see any news regarding Apple.
However, as you know, Apple is a tech company and they sell wares that man many many seem to enjoy so I can only suggest that if you dislike Apple or the news surrounding them that you ignore it. ...as I don't imagine THG is going to censor/filter what they publish to accommodate you anytime soon.